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Listing 1 - 7 of 7
Commercial Communication in the Digital Age

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ISBN: 9783110416503 9783110416794 9783110416831 Year: DOI: 10.26530/OAPEN_628402 Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100159
Subject: Languages and Literatures
Added to DOAB on : 2017-05-05 11:01:48
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Germania Semitica

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Book Series: Trends in Linguistics. Studies and Monographs [TiLSM] ISBN: 9783110300949 9783110301090 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 101064
Added to DOAB on : 2018-02-21 11:02:20
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Germania Semitica explores prehistoric language contact in general, and attempts to identify the languages involved in shaping Germanic in particular. The book deals with a topic outside the scope of other disciplines concerned with prehistory, such as archaeology and genetics, drawing its conclusions from the linguistic evidence alone, relying on language typology and areal probability. The data for reconstruction comes from Germanic syntax, phonology, etymology, religious loan names, and the writing system, more precisely from word order, syntactic constructions, word formation, irregularities in phonological form, lexical peculiarities, and the structure and rules of the Germanic runic alphabet. It is demonstrated that common descent is neither a necessary nor a sufficient condition for reconstruction. Instead, lexical and structural parallels between Germanic and Semitic languages are explored and interpreted in the framework of modern language contact theory.

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linguistics

Language Endangerment and Language Revitalization

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Book Series: Trends in Linguistics. Studies and Monographs ISBN: 9783110184297 9783110896589 Year: Volume: 148 Pages: 307 DOI: 10.1515/9783110896589 Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100195
Added to DOAB on : 2017-03-31 11:01:52
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In almost every part of the world, minority languages are being threatened with extinction. At the same time, dedicated efforts are being made to document endangered languages, to maintain them, and even to revive once-extinct languages. The book presents a comprehensive overview of language endangerment and revitalization. Among the examined aspects are: degrees of endangerment, definitions of language death, causes of endangerment, types of speakers in endangerment situations, methods of documentation. The book is of interest to a wide readership, including linguists, anthropologists, sociologists, and educators.

Languages of Science in the Eighteenth Century

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ISBN: 9783110255058 9783110255065 Year: Pages: 365 DOI: 10.1515/9783110255065 Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100192
Added to DOAB on : 2017-03-31 11:01:56
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The eighteenth century is an important period both in the history of science and in the history of languages. In this volume, seventeen authors explore, from a variety of angles, the construction of a scientific language and discourse. The chapters explore the forming of scientific communities, the emergence of new languages of science, the spread of scientific ideas, and the development of scientific writing.

Methods in Contemporary Linguistics

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Book Series: Trends in Linguistics. Studies and Monographs [TiLSM] ISBN: 9783110284669 9783110275681 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 101063
Added to DOAB on : 2018-02-21 11:02:20
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The present volume is a broad overview of methods and methodologies in linguistics, illustrated with examples from concrete research. It collects insights gained from a broad range of linguistic sub-disciplines, ranging from core disciplines to topics in cross-linguistic and language-internal diversity or to contributions towards language, space and society. Given its critical and innovative nature, the volume is a valuable source for students and researchers of a broad range of linguistic interests.

Keywords

linguistics

Orthographies in Early Modern Europe

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ISBN: 9783110288124 9783110288179 Year: Pages: 383 DOI: 10.1515/9783110288179 Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100194
Added to DOAB on : 2017-03-31 11:02:02
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This volume provides, for the first time, a pan-European view of the development of written languages at a key time in their history: that of the 16th century. The major cultural and intellectual upheavals that affected Europe at the time - Humanism, the Reformation and the emergence of modern nation-states - were not isolated phenomena, and the evolution of the orthographical systems of European languages shows a large number of convergences, due to the mobility of scholars, ideas and technological innovations throughout the period.

Style and Intersubjectivity in Youth Interaction

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ISBN: 9781614517559 9781614516439 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100164
Added to DOAB on : 2018-05-19 11:01:53
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This book examines how style and intersubjective meanings emerge through language use. While numerous studies on youth language focus on face-to-face interaction, this book draws data from conversation, e-forums, teen fiction, and comics to offer an integrated account of language change in a community in flux.

Listing 1 - 7 of 7