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Nationsbildung als "kulturelle Luege"

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Book Series: Slavistische Beitraege ISBN: 9783876909288 Year: Pages: 206 DOI: 10.3726/b12755 Language: German
Publisher: Peter Lang International Academic Publishing Group
Subject: Social Sciences --- Linguistics
Added to DOAB on : 2019-01-15 13:31:32
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Based on the fact that nations are not natural facts but constructive communities, in this work the nation-building processes of Croats and Czechs, who were resurrected in the 19th century, are studied in literary and cultural semiotics. In the foreground next to the comparative aspect is the question of the constructedness or even the lewdness of the two reincarnation processes. To evaluate the constructive character of cultural inventions or innovations, the author develops the concept of successful or unsuccessful cultural lies. By means of this distinction, she succeeds in classifying the respective national self-description models in terms of their functionality and attractiveness

Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten

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Book Series: Forum für Fachsprachen-Forschung ISBN: 9783732903009 9783732993543 9783732993642 Year: Pages: 488 DOI: 10.26530/OAPEN_1006684 Language: German
Publisher: Frank & Timme
Subject: Science (General) --- Linguistics
Added to DOAB on : 2020-01-08 11:21:03
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Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view. Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics.

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