Search results: Found 1

Listing 1 - 1 of 1
Sort by
Owning the Olympics: Narratives of the New China

Author:
Book Series: The New Media World ISBN: 9780472070329 9780472050321 9780472024506 Year: Language: English
Publisher: University of Michigan Press
Subject: Media and communication
Added to DOAB on : 2012-04-06 14:29:55
License:

Loading...
Export citation

Choose an application

Abstract

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the ""New China""—a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities—including the Chinese Communist Party itself—seek to influence and control the narratives through which the Beijing Games will be understood.

Listing 1 - 1 of 1
Sort by
Narrow your search

Publisher

University of Michigan Press (1)


License

CC by-nc-nd (1)


Language

english (1)


Year
From To Submit

2008 (1)