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Der österreichische Werbefilm. Die Genese eines Genres von seinen Anfängen bis 1938

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Book Series: Werbung – Konsum – Geschichte ISBN: 9783110622300 Year: Pages: 316 DOI: 10.1515/9783110622300 Language: German
Publisher: De Gruyter
Subject: History
Added to DOAB on : 2019-11-06 16:06:17
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Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.

Early Printed Narrative Literature in Western Europe

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ISBN: 9783110563016 9783110563108 9783110563009 Year: Pages: 395 DOI: 10.1515/9783110563108 Language: French
Publisher: De Gruyter
Subject: Languages and Literatures
Added to DOAB on : 2020-01-30 11:21:05
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The shift from hand-written to printed books left its mark on narrative literature in Western Europe. The essays in this volume address developments in the history of early printed narrative texts as well as publication strategies in a number of vernacular languages. Topics covered include the selection of texts that made it into print, stages in their printed history, textual adaptations, the use of woodcuts and the development of title pages.

Inszenierte Moderne. Populäres Theater in Berlin und London, 1880-1930

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Book Series: Veröffentlichungen des Deutschen Historischen Instituts London/ Publications of the German Historical Institute London ISSN: 2192-0257 ISBN: 9783110353716 Year: Volume: 74 Pages: 512 DOI: 10.1524/9783110353716 Language: German
Publisher: De Gruyter
Subject: History
Added to DOAB on : 2020-02-18 15:12:41
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Abstract

Modern popular culture came to the world from the stage. Even before film and radio had established themselves, popular theater had developed into a commercial and boundary-crossing entertainment industry that reached a mass audience. Tobias Becker compares the theater landscapes of London and Berlin and points out the cultural exchanges that took place between these metropolises during the long turn of the century (1880�).

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