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Selected Issues in Global Health Communications

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ISBN: 9781789237894 9781789237900 Year: Pages: 90 DOI: 10.5772/intechopen.72462 Language: English
Publisher: IntechOpen
Subject: Public Health
Added to DOAB on : 2019-10-03 07:51:52

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This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Advances in Health Management

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ISBN: 9789535134374 9789535134381 Year: Pages: 156 DOI: 10.5772/65535 Language: English
Publisher: IntechOpen
Subject: Public Health --- Business and Management
Added to DOAB on : 2019-10-03 07:51:50

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The production of healthcare services had been out of the business, organizational, and technological dynamic that continually revolutionized the production of all other goods and services for a long time. Nowadays, this marginality has ceased as the need for healthcare is rising. Healthcare is now at the center of attention influenced by the never-ending demand of medical technology and substantial resource scarcity that imposes substantial organizational and entrepreneurial innovations. One decisive challenge that has emerged from such a situation is the management of healthcare processes, in the broad sense: healthcare professionals are called upon to demonstrate their ability to cope with complex problems because they are characterized in an institutional, ethical, organizational, and economic sense. With its eight chapters in a single segment, this book makes it possible to realize the specific nature of the problem. Its multidimensionality and the original approach are contributed and harmonized by scholars belonging to different disciplines.

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