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In today’s world, we live with the notion that economic health and firm competitiveness are closely tied. Innovation and creativity play a significant role in achieving economic, social, and technological advancement, contributing to a nation's prosperity and leading to job growth for a country. Industries can capitalize on economic benefits through the development and commercialization of innovative products. This also works for consumers, who prefer to purchase safe, guaranteed products, believing that the IP rights of the products are worth protecting both nationally and internationally. The topics covered in this book include an ""Introduction to Intellectual Property Rights,"" ""Patenting in the Pharmaceutical Industry,"" ""Towards More Inclusive IP Analysis by Frontier Tools,"" ""Patent Data in Economic Analysis,"" ""How to Elaborate and Interpret an Expert Report on the Design Area,"" and ""Host-Country Patenting and Inventorship in Emerging Countries.""

Social Sciences and Humanities --- Business, Management and Economics --- Business Administration

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The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Social Sciences and Humanities --- Business, Management and Economics --- Business Administration

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Entrepreneurship has a tremendous impact on the economic development of a country, so much that entrepreneurship is seen as a solution for the fast changing economic demands worldwide and has been recognized as a path to sustainable economic development. Despite recognition of entrepreneurship on the road to global economic development, a large body of research on the elements of entrepreneurship education remains unresolved. Are these behaviors inherent to human beings, their genetic code, their psychological traits, or can students, young children, and even adults, be taught how to become an entrepreneur? This book presents several chapters following different approaches to answer these questions. Researchers explore education programs in different countries, they show experiences in entrepreneurship education, explain how to teach entrepreneurial skills, cultural issues, and propose some orientations and reflections on entrepreneurship education.

Social Sciences and Humanities --- Business, Management and Economics --- Business Administration --- Educational Management

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In this book, authors provide latest results of scientific research projects within the area of e-business: Challenges of Information and Communication Technology Usage in E-business Systems; A Proposal for Brand Analysis with Opinion Mining; Customers Online Interaction Experiences with Fashion Brands: E-information and E-buying; Payment System's Determination by Universal Financial Industry Message Scheme According to Single Euro Payment Area; and CSFs for SMEs in Measuring E-commerce Success.

Social Sciences and Humanities --- Business, Management and Economics --- Business Administration --- E-Commerce

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The book ""Issues of Human Resource Management"", written by well-known authors, is a result of a teamwork of specialists who have been dealing with the issue of managing human resources in different contexts. The authors from Germany, Spain, Turkey, Slovakia and Romania have submitted results of their current research and have presented important findings that are becoming a starting point for making managers decision so that their businesses can be competitive. You have put your hands on a selection of the best scientific contributions that have been reviewed and now are offering a space for an active debate on partial issues of the given topic. The authors in their work examined also the factors of psychology applied in HRM, the organisation of companies and its impact on human resource management, workers motivation and incentives and investment into human resources development; they searched the field of human resource management in family businesses, the quality of relationship in a workplace and specifics of human resource management in non-governmental organisation.

Social Sciences and Humanities --- Business, Management and Economics --- Business Administration --- Organization Development