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Social Business Plattformen in global verteilten Produktentwicklungsvorhaben - Eine Multi-Ebenen-Analyse des Beitrags von Social Business Plattformen zur Überwindung kommunikationsbedingter Innovationsbarrieren an einem Fallbeispiel

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ISBN: 9783731504856 Year: Pages: XV, 316 p. DOI: 10.5445/KSP/1000051984 Language: GERMAN
Publisher: KIT Scientific Publishing
Subject: Business and Management
Added to DOAB on : 2019-07-30 20:01:58
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Abstract

This study assesses the contribution of social software to reduce communication-based innovation barriers. Subject of the examination were global product development projects of a multinational company. By performing a social network analysis and a survey-based inquiry no evidence was found social software could reduce innovation barriers. An empirical investigation exposed a lack of functional fit and diffusion of the social software.

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