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Social Media in Emergent Brazil

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Book Series: Why we post ISBN: 9781787351653 Year: Pages: 258 DOI: 10.14324/111.9781787351653 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Anthropology --- Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2018-04-25 11:01:54
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Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations

Keywords

facebook --- brazil --- anthropology --- ethnography

Social Media in an English Village

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Book Series: Why We Post ISBN: 9781910634448 Year: Pages: 220 DOI: 10.14324/111.9781910634431 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:13
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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

Keywords

culture --- social media --- society --- ethnography

Social Media in Northern Chile

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Book Series: Why We Post ISBN: 9781910634592 Year: Pages: 224 DOI: 10.14324/111.9781910634592 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-06-07 11:01:04
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Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook.

Social Media in Rural China

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Book Series: Why We Post ISBN: 9781910634691 Year: Pages: 234 DOI: 10.14324/111.9781910634691 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-10-29 11:01:18
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China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Keywords

culture --- social media --- society --- ethnography

Being Young, Male and Muslim in Luton

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ISBN: 9781787351349 Year: Pages: 128 DOI: 10.14324/111.9781787351349 Language: English
Publisher: UCL Press
Subject: Sociology
Added to DOAB on : 2019-03-09 11:21:02
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What is it like to be a young Muslim man in post-7/7 Britain, and what impact do wider political factors have on the multifaceted identities of young Muslim men? Drawn from the author’s ethnographic research of British-born Muslim men in the English town of Luton, Being Young, Male and Muslim in Luton explores the everyday lives of the young men and, in particular, how their identity as Muslims has shaped the way they interact with each other, the local community and the wider world.

Through a study of religious values, the pressures of masculinity, the complexities of family and social life, and attitudes towards work and leisure, Ashraf Hoque argues that young Muslims in Luton are subverting what it means to be ‘British’ through consciously prioritising and re-articulating self-confessed ‘Muslim identities’ in novel and dynamic ways that suit their experiences as a post-colonial diaspora. Employing extensive participant observation and rich interview content, Hoque paints a detailed picture of young Muslims living in a town consistently associated in the popular media with terrorist activity and as a hotbed for radicalisation. He challenges widely held assumptions about cultural segregation, gender relations and personal liberty in Muslim communities, and gives voice to an emerging generation of Muslims who view Britain as their home and are very much invested in the long-term future of the country and their permanent place within it. 
This short and accessible book will be of interest to students seeking grounding in Islam and Muslim communities in diaspora, and scholars from an array of social science and humanities backgrounds including Anthropology, Sociology of Religion, Political Science, Urban Studies and Cultural Studies.

Keywords

Muslim --- male --- Luton --- Britain --- ethnography

Studying Diversity, Migration and Urban Multiculture

Authors: ---
ISBN: 9781787354784 Year: Pages: 214 DOI: 10.14324/111.9781787354784 Language: English
Publisher: UCL Press
Subject: Geography --- Education --- Anthropology --- Sociology --- History --- Migration
Added to DOAB on : 2019-08-01 11:21:02
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Anti-migrant populism is on the rise across Europe, and diversity and multiculturalism are increasingly presented as threats to social cohesion. Yet diversity is also a mundane social reality in urban neighbourhoods. With this in mind, Studying Diversity, Migration and Urban Multiculture explores how we can live together with and in difference. What is needed for conviviality to emerge and what role can research play? This volume demonstrates how collaboration between scholars, civil society and practitioners can help to answer these questions.

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