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Social Media in South India

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Book Series: Why We Post ISBN: 9781911307969 Year: Pages: 256 DOI: 10.26530/OAPEN_630700 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2017-06-16 11:01:39
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Keywords

india --- caste --- social media --- technology

The East India Company at Home 1757-1857

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ISBN: 9781787350274 Year: Pages: 538 DOI: 10.14324/111.9781787350274 Language: English
Publisher: UCL Press
Subject: History
Added to DOAB on : 2018-02-16 11:01:46
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The East India Company at Home, 1757–1857 explores how empire in Asia shaped British country houses, their interiors and the lives of their residents. It includes chapters from researchers based in a wide range of settings such as archives and libraries, museums, heritage organisations, the community of family historians and universities. It moves beyond conventional academic narratives and makes an important contribution to ongoing debates around how empire impacted Britain. The volume focuses on the propertied families of the East India Company at the height of Company rule. From the Battle of Plassey in 1757 to the outbreak of the Indian Uprising in 1857, objects, people and wealth flowed to Britain from Asia. As men in Company service increasingly shifted their activities from trade to military expansion and political administration, a new population of civil servants, army officers, surveyors and surgeons journeyed to India to make their fortunes. These Company men and their families acquired wealth, tastes and identities in India, which travelled home with them to Britain. Their stories, the biographies of their Indian possessions and the narratives of the stately homes in Britain that came to house them, frame our explorations of imperial culture and its British legacies.

Keywords

empire --- east india company --- asia --- britain

தென்னிந்தியாவில் சமூக ஊடகங்கள் – Social Media in South India (Tamil)

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Book Series: Why We Post ISBN: 9781787354906 Year: Pages: 376 DOI: 10.14324/111.9781787354906 Language: Tamil
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Social Sciences --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

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