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How the World Changed Social Media

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Book Series: Why We Post ISBN: 9781910634493 Year: Pages: 286 DOI: 10.14324/111.9781910634493 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:15
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Keywords

social media --- society --- memes

Social Media in an English Village

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Book Series: Why We Post ISBN: 9781910634448 Year: Pages: 220 DOI: 10.14324/111.9781910634431 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:13
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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

Keywords

culture --- social media --- society --- ethnography

Social Media in Northern Chile

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Book Series: Why We Post ISBN: 9781910634592 Year: Pages: 224 DOI: 10.14324/111.9781910634592 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-06-07 11:01:04
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Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook.

Social Media in Rural China

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Book Series: Why We Post ISBN: 9781910634691 Year: Pages: 234 DOI: 10.14324/111.9781910634691 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-10-29 11:01:18
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China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Keywords

culture --- social media --- society --- ethnography

The Education System in Mexico

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ISBN: 9781787350724 Year: Pages: 180 DOI: 10.14324/111.9781787350724 Language: English
Publisher: UCL Press
Subject: Education --- Social Sciences
Added to DOAB on : 2018-03-17 11:02:04
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Over the last three decades, a significant amount of research has sought to relate educational institutions, policies, practices and reforms to social structures and agencies. A number of models have been developed that have become the basis for attempting to understand the complex relation between education and society. At the same time, national and international bodies tasked with improving educational performances seem to be writing in a void, in that there is no rigorous theory guiding their work, and their documents exhibit few references to groups, institutions and forces that can impede or promote their programmes and projects. As a result, the recommendations these bodies provide to their clients display little to no comprehension of how and under what conditions the recommendations can be put into effect. The Education System in Mexico directly addresses this problem. By combining abstract insights with the practicalities of educational reforms, policies, practices and their social antecedents, it offers a long overdue reflection of the history, effects and significance of the Mexican educational system, as well as presenting a more cogent understanding of the relationship between educational institutions and social forces in Mexico and around the world.

Keywords

curriculum --- society --- mexico --- education --- assessment

Mapping Society

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ISBN: 9781787353053 Year: Pages: 268 DOI: 10.14324/111.9781787353053 Language: English
Publisher: UCL Press
Subject: Geography --- Sociology --- Social Sciences --- Architecture
Added to DOAB on : 2019-01-15 13:34:10
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From a rare map of yellow fever in eighteenth-century New York, to Charles Booth’s famous maps of poverty in nineteenth-century London, an Italian racial zoning map of early twentieth-century Asmara, to a map of wealth disparities in the banlieues of twenty-first-century Paris, Mapping Society traces the evolution of social cartography over the past two centuries. In this richly illustrated book, Laura Vaughan examines maps of ethnic or religious difference, poverty, and health inequalities, demonstrating how they not only serve as historical records of social enquiry, but also constitute inscriptions of social patterns that have been etched deeply on the surface of cities.

The book covers themes such as the use of visual rhetoric to change public opinion, the evolution of sociology as an academic practice, changing attitudes to physical disorder, and the complexity of segregation as an urban phenomenon. While the focus is on historical maps, the narrative carries the discussion of the spatial dimensions of social cartography forward to the present day, showing how disciplines such as public health, crime science, and urban planning, chart spatial data in their current practice. Containing examples of space syntax analysis alongside full colour maps and photographs, this volume will appeal to all those interested in the long-term forces that shape how people live in cities.

உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)

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Book Series: Why We Post ISBN: 9781787354920 Year: Pages: 424 DOI: 10.14324/111.9781787354920 Language: Tamil
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

दुनिया ने जैसे सामाजिक मीडिया को बदल दिया - How the World Changed Social Media (Hindi)

Authors: --- --- --- --- et al.
Book Series: Why We Post ISBN: 9781787354937 Year: Pages: 260 DOI: 10.14324/111.9781787354937 Language: Hindi
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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Abstract

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

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