Search results: Found 1

Listing 1 - 1 of 1
Sort by
Social Media in Emergent Brazil

Book Series: Why we post ISBN: 9781787351653 Year: Pages: 258 DOI: 10.14324/111.9781787351653 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Anthropology --- Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2018-04-25 11:01:54

Export citation

Choose an application


Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations


facebook --- brazil --- anthropology --- ethnography

Listing 1 - 1 of 1
Sort by
Narrow your search


UCL Press (1)


CC by-nc-nd (1)


english (1)

From To Submit

2017 (1)