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Customer Loyalty and Brand Management

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ISBN: 9783039213351 / 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Abstract

Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Modelling and Analysis of Sustainability Related Issues in New Era

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ISBN: 9783039210244 / 9783039210251 Year: Pages: 350 DOI: 10.3390/books978-3-03921-025-1 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2019-06-26 08:44:06
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The purpose of this Special Issue is to investigate topics related to sustainability issues in the new era, especially in Industry 4.0 or other new manufacturing environments. Under Industry 4.0, there have been great changes with respect to production processes, production planning and control, quality assurance, internal control, cost determination, and other management issues. Moreover, it is expected that Industry 4.0 can create positive sustainability impacts along the whole value chain. There are three pillars of sustainability, including environmental sustainability, economic sustainability, and social sustainability. This Special Issue collects 15 sustainability-related papers from various industries that use various methods or models, such as mathematical programming, activity-based costing (ABC), material flow cost accounting, fuel consumption model, artificial intelligence (AI)-based fusion model, multi-attribute decision model (MADM), and so on. These papers are related to carbon emissions, carbon tax, Industry 4.0, economic sustainability, corporate social responsibility (CSR), etc. The research objects come from China, Taiwan, Thailand, Oman, Cyprus, Germany, Austria, and Portugal. Although the research presented in this Special Issue is not exhaustive, this Special Issue provides abundant, significant research related to environmental, economic, and social sustainability. Nevertheless, there still are many research topics that require our attention to solve problems of sustainability.

Keywords

carbon tax policy --- return policy --- carbon reduction --- e-commerce platform --- carbon emissions --- cap & trade --- green production --- footwear industry --- activity-based costing (ABC) --- activity-based costing (ABC) --- industry 4.0 --- integrated mathematical programming --- product-mix decision --- theory of constraints (TOC) --- carbon tax --- small and medium enterprises --- OEE --- OECD --- manufacturing sustainability --- time study --- Industry 4.0 --- material handling systems --- agent-based control architecture --- Activity-Based Costing (ABC) --- Industry 4.0 --- tire industry --- carbon emission --- carbon tax --- mathematical programming --- sustainability --- sustainability performance --- corporate social responsibility (CSR) --- internal control --- multi-attribute decision model (MADM) --- decision making trial and evaluation laboratory (DEMATEL) --- DANP (DEMATEL based ANP) --- VIKOR --- fuel consumption --- sustainability --- active suspension --- PID controller --- white noise --- colored noise --- long- and short-term --- greenhouse gas --- LS-ARIMAXi-ECM model --- sustainability --- economic growth --- exogenous variables --- CO2 emissions --- family business --- succession plan --- corporate characteristics --- family capital --- niche inheritance --- multi-attribute decision model (MADM) --- social sustainability --- artificial intelligence --- corporate social responsibility --- decision making --- firm value --- Activity-Based Costing (ABC) --- Industry 4.0 --- aluminum-alloy wheel industry --- mathematical programming --- Activity-Based Standard Costing (ABSC) --- Manufacturing Execution System (MES) --- Activity-Based Costing (ABC) --- Enterprise Resource Planning (ERP) --- Industry 4.0 --- industrial internet of things --- digital transformation --- digital platforms --- qualitative-empirical study --- small and medium-sized enterprises --- sustainable development --- energy efficiency --- electrical appliances --- life cycle cost analysis (LCCA) --- multi-attribute value theory (MAVT) --- multi-objective optimization --- NSGAII --- sustainability --- ISO14051 --- material flow cost accounting --- n/a

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