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Exposer pour exporter. Culture visuelle et expansion commerciale en Suisse (1908-1939)

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ISBN: 9782889300488 Year: Pages: 524 DOI: 10.26530/OAPEN_594271 Language: French
Publisher: Editions Alphil Presses universitaires suisses Grant: Swiss National Science Foundation (SNSF) - OAPEN-CH - 163645
Subject: History
Added to DOAB on : 2016-01-27 11:01:23
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In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines, thereby replacing the ‘chalet style’. The ‘genesis’ of the Swiss style of exhibition, between commercial expansion and modern architecture, is depicted here beyond that of a purely institutional history, providing a new viewpoint into its economic and artistic aspects. Particular atten-tion is given to the role of certain ‘intermediaries’ in the creation and diffusion of a visual culture to a commercial action.

Tourisme, mobilités et développement régional dans les Alpes Suisses: mise en scène et valeur territoriale. Montreux, Finhaut et Zermatt du XIXe siècle à nos jours

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ISBN: 9782889301096 Year: Pages: 496 DOI: 10.26530/OAPEN_624530 Language: French
Publisher: Editions Alphil Presses universitaires suisses Grant: Swiss National Science Foundation (SNSF) - OAPEN-CH - 170313
Subject: History
Added to DOAB on : 2017-03-11 11:01:25
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Through the paths of three resorts, this book examines how the areas af-fected by tourism and mobility change, and questions the notion of territorial value. The development of territories is understood through their mobility: the mobility not only of people but also of knowledge and information, as well as markets. Today, in a "hypermobile" world, places must be connect-ed. These networks lead to a standardization of territories. However, to at-tract tourists, media attention, and investors, territories must stand out! It is this process of staging and construction of value that this book presents.

Le Nigeria et la Suisse, des affaires d’indépendance

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ISBN: 9783034320382 Year: Pages: 421 DOI: 10.3726/978-3-0351-0905-4 Language: French
Publisher: Peter Lang International Academic Publishing Group Grant: Swiss National Science Foundation (SNSF) - OAPEN-CH - 163513
Subject: History --- Migration
Added to DOAB on : 2015-12-13 11:01:12
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During Nigeria’s decolonization, Swiss traders and diplomats, aware of the exceptional potential for growth, attentively observed this new market for possible business opportunities. This book focuses on multinational companies, diplomats, development cooperation actors and public opinion: it analyses underlying motivations and means, as well as the implications of their activities.

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