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For over twenty years now, the agri-foodstuffs sector has been marked by an ongoing revaluation of the typical product. Such products encompass an increasingly intangible value connected, not only with their intrinsic qualities, but also with what is evoked by the production methods and the context from which they originate. The typical product is identified by a decided stability in the features, deriving from the concentration of a major historic tradition in geographically small territories by a relatively restricted human group. As a result, in general, the local identity tends to predominate over the image of the firm. This accentuates the most significant strategic phenomenon: the collaboration between direct competitors implemented by the producers.
Economia --- Economia agraria --- Localismi d'impresa --- Globalizzazione
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Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.
Economia --- Imprese --- Gestione d'impresa --- Strategia d'impresa
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This book proposes theoretical reflections, tools and techniques for a business ethic that aims at the construction of social welfare. A correct connotation of business ethics is seen in its role of interface between the ontology of the "enterprise phenomenon" and the social ethics of its operation. The book upholds the theory that business development can be such only if it leads to the emancipation of the persons affected by the same. A development in which, that is, it is not only the economic results that have bearing, but above all the way in which they are obtained and exploited. In enterprise, too, priority should hence be given to a practice implemented in a conscientious manner which enhances the complete development of the persons involved, whether they are workers or consumers.
Economia --- Imprese --- Gestione d'impresa
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The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful business model which, albeit in some respects idiosyncratic and difficult to transfer, represents an innovative stimulus for companies in the sector that want to redefine their competitiveness in the face of the altered market conditions. The focus on the Florentine companies delineates the ways in which the local manufacturers intercept the purchasing channels of major retail, creating a mediated form of sales on the international markets.
Economia --- Imprese --- Abbigliamento --- Strategia d'impresa --- Firenze
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This book explains how the methodological approach of the Six Sigma can be used to provide an effective solution to one of the most widespread problems faced by Small and Medium Enterprises: the frequent undercapitalisation linked to short-term investments often funded by bank loans. The Six Sigma method enables the problem to be tackled by studying, in an analytical and statistical manner, both the payments that the enterprises are to receive and the possible conditions of the funding, proposing solutions to optimise these processes and improve the financial performance of the SMEs. Hence the book is offered as both a methodological analysis and as an operative tool for the sphere of enterprise.
Economia --- Imprese --- Finanza aziendale --- Strategia d'impresa --- Gestione d'impresa
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