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Bundling telecommunications services : competitive strategies for converging markets

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Book Series: Studies on eOrganisation and Market Engineering ISSN: 18628893 ISBN: 9783866443778 Year: Volume: 10 Pages: XII, 189 p. DOI: 10.5445/KSP/1000011570 Language: GERMAN
Publisher: KIT Scientific Publishing
Subject: Business and Management
Added to DOAB on : 2019-07-30 20:01:58
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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

Information Management and Market Engineering. Vol. II

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Book Series: Studies on eOrganisation and Market Engineering ISSN: 18628893 ISBN: 9783866445895 Year: Volume: 11 Pages: XI, 260 p. DOI: 10.5445/KSP/1000020498 Language: ENGLISH
Publisher: KIT Scientific Publishing
Subject: Business and Management
Added to DOAB on : 2019-07-30 20:02:00
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Abstract

The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and advancement of electronic markets to their integration into business processes and legal frameworks.

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