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I Don't Even Recognize You Anymore

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Book Series: Munich Intellectual Property Law Center - MIPLC ISBN: 9783845257143 Year: Volume: 24 DOI: http://dx.doi.org/10.5771/9783845257143 Language: English
Publisher: Nomos Verlagsgesellschaft mbH & Co. KG
Subject: Law
Added to DOAB on : 2018-11-05 12:58:39
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Abstract

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

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