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Social Media in Emergent Brazil

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Book Series: Why we post ISBN: 9781787351653 Year: Pages: 258 DOI: 10.14324/111.9781787351653 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Anthropology --- Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2018-04-25 11:01:54
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Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations

Keywords

facebook --- brazil --- anthropology --- ethnography

How the World Changed Social Media

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Book Series: Why We Post ISBN: 9781910634493 Year: Pages: 286 DOI: 10.14324/111.9781910634493 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:15
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Keywords

social media --- society --- memes

உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)

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Book Series: Why We Post ISBN: 9781787354920 Year: Pages: 424 DOI: 10.14324/111.9781787354920 Language: Tamil
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

दुनिया ने जैसे सामाजिक मीडिया को बदल दिया - How the World Changed Social Media (Hindi)

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Book Series: Why We Post ISBN: 9781787354937 Year: Pages: 260 DOI: 10.14324/111.9781787354937 Language: Hindi
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Como o Mundo Mudou as Mídias Sociais

Authors: --- --- --- --- et al.
Book Series: Why We Post ISBN: 9781787356542 Year: Pages: 308 DOI: 10.14324/111.9781787356542 Language: Portuguese
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-09-11 11:21:02
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How the World Has Changed Social Media is the first book by Why We Post, a book series that investigates the findings of nine anthropologists who have spent 15 months living in communities in different parts of the world, including Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. This book offers a comparative analysis that summarizes research findings and analysis of the impact of social media on politics and gender, education, and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individualistic or more social? Why is public social media so conservative? Why can't equality on the internet nullify inequality? How did memes become the moral police of the internet?

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