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Social Media in South India

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Book Series: Why We Post ISBN: 9781911307969 Year: Pages: 256 DOI: 10.26530/OAPEN_630700 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2017-06-16 11:01:39
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Keywords

india --- caste --- social media --- technology

தென்னிந்தியாவில் சமூக ஊடகங்கள் – Social Media in South India (Tamil)

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Book Series: Why We Post ISBN: 9781787354906 Year: Pages: 376 DOI: 10.14324/111.9781787354906 Language: Tamil
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Social Sciences --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

How the World Changed Social Media

Authors: --- --- --- --- et al.
Book Series: Why We Post ISBN: 9781910634493 Year: Pages: 286 DOI: 10.14324/111.9781910634493 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:15
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Keywords

social media --- society --- memes

உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)

Authors: --- --- --- --- et al.
Book Series: Why We Post ISBN: 9781787354920 Year: Pages: 424 DOI: 10.14324/111.9781787354920 Language: Tamil
Publisher: UCL Press
Subject: Sociology --- Media and communication --- Information theory
Added to DOAB on : 2019-03-15 11:21:03
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Abstract

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

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