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Praxishandbuch Online - Fundraising

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Book Series: Einzelveröffentlichungen Kulturmanagement und Museum ISBN: 9783839433102 9783837633108 9783732833108 Year: Pages: 188 DOI: 10.14361/9783839433102 Language: German
Publisher: transcript Verlag Grant: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung
Subject: Business and Management
Added to DOAB on : 2017-03-03 11:01:20
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Abstract

The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.

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