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Commercial Communication in the Digital Age

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ISBN: 9783110416503 9783110416794 9783110416831 Year: DOI: 10.26530/oapen_628402 Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100159
Subject: Languages and Literatures
Added to DOAB on : 2017-05-05 11:01:48
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Im Dienste des Ich

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ISBN: 9783205788966 Year: Pages: 218 DOI: 10.26530/oapen_453614 Language: German
Publisher: Böhlau Grant: Austrian Science Fund - D 4346
Subject: Psychology --- History
Added to DOAB on : 2013-09-21 22:37:42
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This publication, which includes contributions from German, French and American academics, pays tribute to the multi faceted researcher Ernst Kris (1900 Vienna -1957 New York) from the perspective of different disciplines. In fact one needs three job descriptions to chart his output: art historian, psychoanalyst and communication scientist. At 22, Kris had concluded his art history studies at Vienna University with a doctoral thesis on the technique of casting from life in the late Renaissance, and had worked as a curator at the Kunsthistorisches Museum. By the middle of the 1920s he had already met Sigmund Freud and started an analysis – which made him slowly turn away from classical art history. In this period he developed his most interesting and fruitful texts, which founded his reputation as an art psychologist: his studies on the early classicist sculptor Franz Xaver Messerschmidt (1932/33), the text “On the psychology of caricature” (1934) and the small book he co-authored with Otto Kurz: “The Legend of the Artist” (1934). In 1938, immediately after the “Anschluss”, Kris followed Freud into exile in London, and in 1940 he moved with his family to New York. Here he initially devoted himself primarily to questions of communication science, setting up working groups to analyse the propaganda of the Axis alliance with astonishing speed. Later he taught at the New York Psychoanalytic Society and Institute, concentrating on child psychology. He set up research units at the Yale Child Study Center and from 1945 he edited the newly founded journal “The Psychoanalytic Study of the Child”. He died in New York, highly respected as an important advocate of Ego-Psychology. Thus Kris developed, partly through choice and partly by force of circumstance, a multi-disciplinary approach which is more in demand than ever today: due to the broadening of art history into a science of images, the questions that a psychologically aware communication science is confronted with today, and the recent understanding of psychoanalysis as a form of cultural investigation. Bearing this view of Kris in mind, the contributions to this publication review his writing in a newly critical way, place it in its historical context and highlight what it predicts. The publication opens up Kris’ work, which is still, unjustly, only known through some key terms in the disciplines he covers.

Héros

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ISBN: 9782356710642 9782356714510 Year: Language: French
Publisher: Presses des Mines
Added to DOAB on : 2017-10-09 10:55:56
License: OpenEdition licence for Books

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Et si le héros de cinéma et le manager efficace selon les manuels spécialisés partageaient un certain nombre de traits comportementaux sur la longue durée ? Alors, le recours au cinéma dans les enseignements en sciences sociales et en gestion, qui se développe fortement depuis une vingtaine d’années, ne reposerait pas seulement sur le pouvoir d’illustration de l’image animée. Il révélerait une figure à la fois mythique et pragmatique de héros, proposée en modèle aux sociétés modernes, ancrée ...

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