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Bundling telecommunications services : competitive strategies for converging markets

Book Series: Studies on eOrganisation and Market Engineering ISSN: 18628893 ISBN: 9783866443778 Year: Volume: 10 Pages: XII, 189 p. DOI: 10.5445/KSP/1000011570 Language: GERMAN
Publisher: KIT Scientific Publishing
Subject: Business and Management
Added to DOAB on : 2019-07-30 20:01:58

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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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