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Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

Book Series: Springer Texts in Business and Economics ISSN: 21924333 ISBN: 9784431554677 9784431554684 Year: Pages: 259 DOI: 10.1007/978-4-431-55468-4 Language: English
Publisher: Springer
Subject: Business and Management --- Manufactures --- Electrical and Nuclear Engineering --- Chemical Engineering --- Transportation --- Biotechnology --- General and Civil Engineering
Added to DOAB on : 2015-09-08 13:14:16

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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

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