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Naturwissenschaftliche Erkenntnisgewinnung an chemischen Inhalten vermitteln : Konzeption und empirische Untersuchung einer Ausstellung mit Experimentierstation

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Book Series: Studien zum Physik- und Chemielernen ISBN: 9783832545772 Year: Volume: 238 Pages: 282 DOI: 10.30819/4577
Publisher: Logos Verlag Berlin GmbH
Subject: Education
Added to DOAB on : 2020-09-28 15:00:25
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Unternehmensleitbilder im Vergleich

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Book Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien ISBN: 9783631528945 Year: Pages: 286 DOI: 10.3726/b14000 Language: German
Publisher: Peter Lang International Academic Publishing Group
Subject: Business and Management --- Sociology
Added to DOAB on : 2019-01-15 13:32:21
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Unternehmensleitbilder zählen zum Standardrepertoire moderner Unternehmensführung. Was aber kennzeichnet ein Unternehmensleitbild? Zu wissen, was ein Leitbild zum Leitbild macht, bedeutet auch, «richtig» bzw. «normal» von «falsch» bzw. «untypisch» oder «seltsam» unterscheiden zu können. Vor diesem Hintergrund sozial verfügbaren Wissens über Leitbilder werden die Dokumente erstellt, aber auch rezipiert und verstanden. Gestützt auf die Theorie der sozialen Repräsentationen und eingebettet in eine diskursanalytische Forschungsstrategie zielt diese Analyse von 84 Leitbildtexten des deutschen Sprachraumes auf die (Re-)Konstruktion der sozial geteilten Wissensbasis. Das daraus entwickelte «typische Unternehmensleitbild» ist ein Modell, das in dieser Form empirisch nicht vorkommt und dennoch typisch für die untersuchten Texte ist.

Auf der Jagd nach der Sonne

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Book Series: Studien zur Politischen Soziologie ISBN: 9783845296975 Year: Volume: 36 Pages: 629 DOI: http://dx.doi.org/10.5771/9783845296975 Language: German
Publisher: Nomos Verlagsgesellschaft mbH & Co. KG
Subject: Political Science
Added to DOAB on : 2019-03-26 14:01:47
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This book analyses the portrayal of nuclear power in Japanese journalism and the factors that influence it. Combining a field theoretical approach to journalism with frame analysis on different levels of the communication process, the author argues that the nuclear industry in Japan used its financial power to form a ‘pro-nuclear civil society’ and that this frame sponsorship is the reason for the relatively positive portrayal of nuclear power in Japan until 2011. After ‘Fukushima’, journalistic autonomy in this domain increased and journalism became a driving force of change in nuclear policy. At the same time, the field of journalism became polarised because its more heteronomous parts remained integrated into the ‘pro-nuclear civil society’. This book offers a new perspective on the Japanese media and journalism in Japan, emphasising heterogeneity and change in contrast to previous research, which focused on press clubs as institutions of pervasive media control.

Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht

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ISBN: 9783966270106 9783966210113 9783966270083 9783966270090 9783966270113 Year: Pages: 160 DOI: 10.33968/9783966270106-00 Language: German
Publisher: HTWK Leipzig - OA-Hochschulverlag
Subject: Media and communication
Added to DOAB on : 2019-12-20 11:21:02
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"This master thesis explores service characteristics that are relevant for book readers when they evaluate a service as well as starting points for providers when they plan to optimize their services from a customer’s point of view. In the first part ways of accessing books (buying, borrowing, rent) and the reading behavior of Germans will be described. Then the concept “quality of provision” of books will be discussed which distinguishes five quality dimensions of a service: diversity of content and arranging of books, basic technology (printed book or digital environment), temporal and spatial access, costs of access and ease of use. By using secondary material for each dimension individual quality characteristics will be identified. Next the theoretical background of the activity theory and a special way of thinking, the customer-dominant-logic, from the Nordic school will be explained briefly. Based on this a set of consumer activities related to books will be presented and some activities that are relevant for the work will be described in more detail by means of secondary material (reading books, choosing books, organizing books and information). Further customization and personalization will be proposed as strategies for individualization of services and their function for consumers will be explained. The secondary data used in the work comes from empirical data out of consumer surveys in libraries and bookshops, nationally representative surveys and from results of academic research from different fields. In the final part of this thesis an own data collection will be conducted by using a content analysis of consumer comments of two e-book rental apps (n = 1,245 comments). The analysis should clarify, if the quality characteristics, the book-related activities and the strategies for individualization described before can be found in everyday reality of consumers. After that the results of the content analysis will be presented. Finally the major findings will be summarized and connected to the research questions."

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