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Brand Postcolonial. ‘Third World’ Texts and the Global

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ISBN: 9783110625660 Year: Pages: 150 DOI: 10.1515/9783110625660 Language: English
Publisher: De Gruyter
Subject: Languages and Literatures
Added to DOAB on : 2018-12-19 16:52:49
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Abstract

This book studies the making of the postcolonial author and text as a brand. It examines specific themes, wherein the postcolonial text acquires global visibility, even determining the nature of global debates: the authenticity of representing ‘native’ cultures, subalternity, indigeneity, and humanism. It studies the circulation of the postcolonial as literary-ethnic chic and the author as a globally mobile celebrity.

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