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The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful business model which, albeit in some respects idiosyncratic and difficult to transfer, represents an innovative stimulus for companies in the sector that want to redefine their competitiveness in the face of the altered market conditions. The focus on the Florentine companies delineates the ways in which the local manufacturers intercept the purchasing channels of major retail, creating a mediated form of sales on the international markets.

Economia --- Imprese --- Abbigliamento --- Strategia d'impresa --- Firenze

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This book explains how the methodological approach of the Six Sigma can be used to provide an effective solution to one of the most widespread problems faced by Small and Medium Enterprises: the frequent undercapitalisation linked to short-term investments often funded by bank loans. The Six Sigma method enables the problem to be tackled by studying, in an analytical and statistical manner, both the payments that the enterprises are to receive and the possible conditions of the funding, proposing solutions to optimise these processes and improve the financial performance of the SMEs. Hence the book is offered as both a methodological analysis and as an operative tool for the sphere of enterprise.

Economia --- Imprese --- Finanza aziendale --- Strategia d'impresa --- Gestione d'impresa