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Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

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Book Series: Frontiers Research Topics ISSN: 16648714 ISBN: 9782889194162 Year: Pages: 124 DOI: 10.3389/978-2-88919-416-2 Language: English
Publisher: Frontiers Media SA
Subject: Physiology --- Science (General)
Added to DOAB on : 2015-12-10 11:59:06
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This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.

The Online Advertising Tax

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Book Series: CAMRI Policy Briefs ISBN: 9781911534860 9781911534860 9781911534877 9781911534884 Year: Pages: 33 DOI: 10.16997/book24 Language: English
Publisher: University of Westminster Press
Subject: Law --- Computer Science --- Philosophy --- Media and communication
Added to DOAB on : 2019-01-15 13:34:39
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"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.

This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.

The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms."

Fashion Myths

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Book Series: Kultur- und Medientheorie ISBN: 9783837624373 9783839424377 Year: DOI: 10.26530/OAPEN_627780 Language: English
Publisher: transcript Verlag Grant: Knowledge Unlatched - 100526
Subject: Social Sciences
Added to DOAB on : 2017-04-21 11:01:48
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Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Travelling Chronicles

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Book Series: Library of the Written Word - The Handpress World ISBN: 9789004362871 9789004362871 Year: Pages: 408 DOI: 10.1163/9789004362871 Language: English
Publisher: Brill
Subject: History
Added to DOAB on : 2018-09-06 11:01:02
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Travelling Chronicles presents fourteen episodes in the history of news and newspapers, from the early modern period to the eighteenth century, written by some of the leading scholars in the rapidly developing fields of news studies.

Keywords

Russia --- networks --- transmission --- media --- knowledge --- advertising --- mediation --- Europe --- digital --- manuscript --- archive --- America

The Online Advertising Tax as the Foundation of a Public Service Internet

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Book Series: CAMRI Policy Briefs ISBN: 9781911534945 9781911534938 9781911534945 9781911534952 9781911534969 Year: Pages: 102 DOI: 10.16997/book23 Language: English
Publisher: University of Westminster Press
Subject: Philosophy --- Law --- Computer Science --- Political Science --- Media and communication
Added to DOAB on : 2019-01-15 13:34:39
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"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.

Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model."

Trust Management: Key Factor of the Sustainable Organizations Embedded in Network

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ISBN: 9783039212330 / 9783039212347 Year: Pages: 396 DOI: 10.3390/books978-3-03921-234-7 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2019-08-28 11:21:27
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Nowadays, trust is an important determinant in the development of modern organizations. Not only is it becoming an increasingly important element of relationships between entities, but, above all, it positively influences the building of an organization's intellectual capital. This capital can be defined in different ways, but its definition always references elements that determine the potential of sustainable organizations, often in human, social, relational, organizational, and innovation dimensions. Trust is increasingly becoming the key determinant of this capital (Ko?uch, Lenart-Gansiniec, 2017). Trust also has a number of different definitions. However, the basis of many of these definitions is the building of relationships focused on developing some kind of individual or inter-organizational link. Organizational trust is a complicated concept, and it is the basis of all organized activities performed by people in the organization, largely because trust is needed to develop relationships with integrity and commitment. Thus, it is interesting to study the relationship between trust and the building of the intellectual capital of sustainable organizations. Indeed, intellectual capital plays a special role here. It is a guide and a platform for achieving not only a competitive advantage for the sustainable organization, but also a source of value creation in the short and long term. Thus, this strategic hybrid, composed of a business model, strategy, and business processes, is favorable to the development of intellectual capital (Jab?o?ski 2017). Trust is an element that ties this capital to relationships in business. Moreover, it has an integrated character (R.C. Mayer, J. H. Davis, F. D. Schoorman 1995). Assuming that, nowadays, the network paradigm is becoming increasingly important, it is worth asking how the mechanism of building trust-based intellectual capital in a sustainable organization functions as its key asset in the network environment.

Keywords

trust --- distrust --- control --- project success --- structural equation modeling (SEM) --- trust --- trust management --- logistics service providers --- supply chain management --- collaboration --- trust --- antibiotic resistance --- antibiotics --- cooperation --- large-scale collective action --- Sweden --- coordinating behavior --- trust management --- reciprocity types --- reciprocity-based trust --- inter-organizational exchange relationships --- sustainable relationships --- consumer trust --- CSR --- advertising --- ethical advertising --- shockvertising --- consumer behavior --- apology --- denial --- penance --- opportunistic behaviors --- trust repair --- subcontracting --- scenario-based experiments --- sustainability --- trust --- distress --- transport services --- road freight transport --- modal shift potential --- paradigm shift --- modeling --- prediction --- General Discriminant Analysis --- trust --- international joint venture --- third-country relocation --- foreign direct investment --- asset specificity --- institutional theory --- public collaborative networks --- multilevel research --- trust --- cooperation --- competition --- paradoxes --- trust --- M&A sustainability --- performance --- start-ups --- retained autonomy --- mixed-method research --- interpersonal trust --- sustainable organizations --- competences --- relations --- cooperation --- trust --- quality culture --- universities --- higher education institutions --- conceptual model --- trust --- collaboration --- virtual teams --- integrity --- ability --- online --- strategic hybrids --- business model --- strategy --- business processes --- strategic projects --- water supply companies --- trust --- trustworthiness --- distrust --- water cooperation --- competition --- complexity --- deep uncertainty --- risk perception --- Nzoia river basin --- water policy gaming --- public management --- public-social partnership --- public value --- co-innovation --- sustainability --- trust --- creative industry --- networking --- stakeholders --- DAG scheduling --- trusted entities --- heterogeneous --- MCTS --- cultural routes --- trust --- cooperation networks --- cultural heritage management

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