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Product Lifecycle Management - Terminology and Applications

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ISBN: 9781789845426 9781789845433 Year: Pages: 132 DOI: 10.5772/intechopen.75972 Language: English
Publisher: IntechOpen
Subject: Business and Management
Added to DOAB on : 2019-10-03 07:51:52

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The aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). This book has a total of seven chapters that treat the fundamental and future terminology used in PLM, aspects regarding the design, customization, and development of products, products testing, supply chain optimization, and recycling of the products made of special materials.

Customer Loyalty and Brand Management

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ISBN: 9783039213351 / 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Global Wine Markets, 1961 to 2009: A statistical compendium

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ISBN: 9780987073013 Year: Pages: 468 DOI: 10.1017/UPO9780987073013 Language: English
Publisher: University of Adelaide Press
Subject: Economics
Added to DOAB on : 2012-05-14 08:53:05
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Until very recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Barely one-tenth of the world’s wine production was exported prior to the 1970s, even counting intra-European trade. The latest wave of globalization has changed that forever. Now more than one-third of all wine consumed globally is produced in another country, and Europe’s dominance of global wine trade has been greatly diminished by the surge of exports from ‘New World’ producers. New consumers also have come onto the scene as incomes have grown, eating habits have changed and tastes have broadened. Asia in particular is emerging as a new and rapidly growing wine market – and in China that is stimulating the development of local, modern production capability that, in volume terms, already rivals that of Argentina, Australia and South Africa. This latest edition of global wine statistics therefore not only updates data to 2009 and revises past data, but also expands on earlier editions in a number of ways. For example, we now separately identify an extra eight Asian countries or customs areas (Hong Kong, India, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand) in addition to China and Japan. We also include more than 50 new tables to cover such items as excise and import taxes, per capita expenditure on wine, the share of domestic sales in off-trade, the shares of the largest firms in national markets and globally, and the most powerful wine brands globally. Given the growing interest in the health aspects of alcohol consumption, we now express it per adult as well as per capita. Perhaps the most significant addition to this latest version is a new section that provides estimates of the volume, value and hence unit value of wine production, consumption, exports and imports for four catagories: sparkling wines, and non-premium, commercial-premium and super-premium still wines.

Global wine markets, 1860 to 2016

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ISBN: 9781925261660 Year: DOI: 10.20851/global-wine-markets Language: English
Publisher: University of Adelaide Press
Subject: Economics
Added to DOAB on : 2018-01-12 11:01:57
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Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now more than two-fifths of all wine consumed globally is produced in another country, including in the Southern Hemisphere, the USA and Asia. This latest edition of global wine statistics not only updates data to 2016 but also adds another century of data. The motivation to assemble those historical data was to enable comparisons between the current and the previous globalization waves. This unique database reveals that, even though Europe’s vineyards were devastated by vine diseases and the pest phylloxera from the 1860s, most ‘New World’ countries remained net importers of wine until late in the nineteenth century. Some of the world’s leading wine economists and historians have contributed to and drawn on this database to examine the development of national wine market developments before, during and in between the two waves of globalization. Their initial analyses cover all key wine-producing and -consuming countries using a common methodology to explain long-term trends and cycles in national wine production, consumption, and trade.

Sustainable Cultural Management

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ISBN: 9783039215980 / 9783039215997 Year: Pages: 304 DOI: 10.3390/books978-3-03921-599-7 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Computer Science
Added to DOAB on : 2020-01-07 09:08:26
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The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.

Keywords

sustainable management of culture --- town divided by a border --- cross-border market for cultural services --- cultural offer --- Cieszyn-?eský T?šín --- sustainable consumption --- cultural services --- cultural institutions --- philharmony --- Katowice --- culture 1.0–3.0 --- patronage --- cultural and creative industries --- cultural participation --- cultural communities of practice --- EU cohesion policies --- consumer-based brand equity --- social media --- cultural institutions --- factor analysis --- CBBE --- 3C Sustainable System --- Urban sculpture planning system --- public art --- sustainable urban sculpture development --- cultural policy --- management --- heritage --- public participation --- China --- social project culture --- management by project --- evolution path --- sustainable development --- pro-environmental behavior --- grid-group cultural theory --- cognitive sociology --- contemporary art market --- art galleries --- sustainable management --- Delphi method --- foresight study --- crowdfunding --- creative-cultural industries --- culture --- film industry --- attitudes --- Romania --- sustainable development --- sustainability --- museums --- heritage --- cultural sustainability --- effectiveness --- environment --- attractivity --- event --- sustainability --- culture-led regeneration --- European Capital of Culture --- Liverpool --- ABC model --- cultural distance theory --- qualitative research methods --- integration --- Shigatse city --- management of culture --- sustainability --- old industrial areas --- post-transformation areas --- Ostrava --- marketing concept --- cultural institutions --- sustainable development --- cultural offer diversity --- culture consumer --- cultural and creative industries --- social media content exploration --- abstract and concrete information --- behavioral and emotional participation --- n/a

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