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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

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Book Series: Frontiers Research Topics ISSN: 16648714 ISBN: 9782889454129 Year: Pages: 346 DOI: 10.3389/978-2-88945-412-9 Language: English
Publisher: Frontiers Media SA
Subject: Science (General) --- Psychology
Added to DOAB on : 2018-11-16 17:17:57
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This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets.Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Trust Management: Key Factor of the Sustainable Organizations Embedded in Network

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ISBN: 9783039212330 / 9783039212347 Year: Pages: 396 DOI: 10.3390/books978-3-03921-234-7 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2019-08-28 11:21:27
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Nowadays, trust is an important determinant in the development of modern organizations. Not only is it becoming an increasingly important element of relationships between entities, but, above all, it positively influences the building of an organization's intellectual capital. This capital can be defined in different ways, but its definition always references elements that determine the potential of sustainable organizations, often in human, social, relational, organizational, and innovation dimensions. Trust is increasingly becoming the key determinant of this capital (Ko?uch, Lenart-Gansiniec, 2017). Trust also has a number of different definitions. However, the basis of many of these definitions is the building of relationships focused on developing some kind of individual or inter-organizational link. Organizational trust is a complicated concept, and it is the basis of all organized activities performed by people in the organization, largely because trust is needed to develop relationships with integrity and commitment. Thus, it is interesting to study the relationship between trust and the building of the intellectual capital of sustainable organizations. Indeed, intellectual capital plays a special role here. It is a guide and a platform for achieving not only a competitive advantage for the sustainable organization, but also a source of value creation in the short and long term. Thus, this strategic hybrid, composed of a business model, strategy, and business processes, is favorable to the development of intellectual capital (Jab?o?ski 2017). Trust is an element that ties this capital to relationships in business. Moreover, it has an integrated character (R.C. Mayer, J. H. Davis, F. D. Schoorman 1995). Assuming that, nowadays, the network paradigm is becoming increasingly important, it is worth asking how the mechanism of building trust-based intellectual capital in a sustainable organization functions as its key asset in the network environment.

Keywords

trust --- distrust --- control --- project success --- structural equation modeling (SEM) --- trust --- trust management --- logistics service providers --- supply chain management --- collaboration --- trust --- antibiotic resistance --- antibiotics --- cooperation --- large-scale collective action --- Sweden --- coordinating behavior --- trust management --- reciprocity types --- reciprocity-based trust --- inter-organizational exchange relationships --- sustainable relationships --- consumer trust --- CSR --- advertising --- ethical advertising --- shockvertising --- consumer behavior --- apology --- denial --- penance --- opportunistic behaviors --- trust repair --- subcontracting --- scenario-based experiments --- sustainability --- trust --- distress --- transport services --- road freight transport --- modal shift potential --- paradigm shift --- modeling --- prediction --- General Discriminant Analysis --- trust --- international joint venture --- third-country relocation --- foreign direct investment --- asset specificity --- institutional theory --- public collaborative networks --- multilevel research --- trust --- cooperation --- competition --- paradoxes --- trust --- M&A sustainability --- performance --- start-ups --- retained autonomy --- mixed-method research --- interpersonal trust --- sustainable organizations --- competences --- relations --- cooperation --- trust --- quality culture --- universities --- higher education institutions --- conceptual model --- trust --- collaboration --- virtual teams --- integrity --- ability --- online --- strategic hybrids --- business model --- strategy --- business processes --- strategic projects --- water supply companies --- trust --- trustworthiness --- distrust --- water cooperation --- competition --- complexity --- deep uncertainty --- risk perception --- Nzoia river basin --- water policy gaming --- public management --- public-social partnership --- public value --- co-innovation --- sustainability --- trust --- creative industry --- networking --- stakeholders --- DAG scheduling --- trusted entities --- heterogeneous --- MCTS --- cultural routes --- trust --- cooperation networks --- cultural heritage management

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