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Consumer Data Research

Authors: --- ---
ISBN: 9781787353886 Year: Pages: 196 DOI: 10.14324/111.9781787353886 Language: English
Publisher: UCL Press
Subject: Geography --- Economics --- Sociology --- Social Sciences --- Science (General)
Added to DOAB on : 2018-06-14 11:01:58
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Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

Consumer data protection in Brazil, China and Germany - a comparative study

Authors: --- --- --- --- et al.
ISBN: 9783863952365 Year: DOI: 10.17875/gup2016-960 Language: English
Publisher: Universitätsverlag Göttingen
Subject: Law
Added to DOAB on : 2016-06-21 11:02:58
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The rapid development of new information and communication technologies has changed people’s everyday life and consumption patterns significantly. The worldwide spread of those technologies provides many innovations for consumers, but it can also bear risks, such as the indiscriminate collection, storage and cross-border flow of personal data, illegal spying on Internet activities, dissemination of personal information, and abuse of user passwords. The study deals with the current state of consumer data protection law in Brazil, China and Germany from a comparative perspective. It covers the main legal issues of consumer privacy and data protection in these countries and seeks to explain current issues and case law concerning consumer data protection from a practical perspective.

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Authors: --- --- ---
Book Series: Frontiers Research Topics ISSN: 16648714 ISBN: 9782889454129 Year: Pages: 346 DOI: 10.3389/978-2-88945-412-9 Language: English
Publisher: Frontiers Media SA
Subject: Science (General) --- Psychology
Added to DOAB on : 2018-11-16 17:17:57
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This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets.Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Understanding the Human Factor of the Energy Transition: Mechanisms Underlying Energy-Relevant Decisions and Behaviors

Authors: --- ---
Book Series: Frontiers Research Topics ISSN: 16648714 ISBN: 9782889198801 Year: Pages: 138 DOI: 10.3389/978-2-88919-880-1 Language: English
Publisher: Frontiers Media SA
Subject: General and Civil Engineering --- Science (General) --- Psychology
Added to DOAB on : 2016-01-19 14:05:46
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An increasing number of countries are shifting toward sustainable energy economies, emphasizing the use of renewable energy sources, increases in energy efficiency and the abatement of greenhouse gas emissions. The success of such an energy transition will depend not only on the development of new energy technologies, but also on major changes in the patterns of individual energy-related decisions and behaviors resulting in substantial reductions in energy demand. Consequently, the behavioral sciences can make important contributions to the energy transition by increasing our understanding of the multiple factors and mechanisms that underlie individual as well as group-based decisions and behaviors in the energy domain and by creating a basis for systematic interventions that reduce energy usage. Many different types of relevant behaviors and decisions need to be considered in this context, including decisions to invest in energy-efficient household equipment, adjustments of energy-critical habits related to heating, eating, or mode of transportation, and participation in the political discourse related to questions of energy. An integration of the expertise of the different disciplines of the behavioral sciences is thus needed to comprehensively investigate the impact of the different drivers and barriers that may determine energy-related decisions and behaviors, including economic factors such as price level, social factors such as norms, communication patterns and social learning processes, and individual factors such as values, attitudes, beliefs, heuristics, affective biases and emotions. The potential impact of these factors on the success of the energy transition is considerable: for example, a recent projection of the energy demand in Switzerland until 2050 has estimated the reduction potential related to psychological and sociological factors between 0% and 30%, depending on which behavioral changes will be implemented in society. Increased research efforts from the behavioral sciences are required to ensure that the full reduction potential can be achieved. This Research Topic brings together contributions from different disciplines such as psychology, affective science, behavioral economics, economics, sociology, consumer behavior, business science, sociology, and political science, that improve our understanding of the many factors underlying decision-making and behavior in the energy domain, and contribute to the development of targeted interventions that aim at reducing energy demand based on these factors.

Urban Society In Roman Italy

Authors: ---
ISBN: 9780203985007 9781857280333 9781857286441 9781135361990 9781135361983 9781135361945 Year: DOI: 10.4324/9780203985007 Language: English
Publisher: Taylor & Francis
Subject: Social Sciences
Added to DOAB on : 2019-11-08 11:21:04
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This collection of original essays focuses upon Roman Italy where, with over 400 cities, urbanization was at the very centre of Italian civilization. Informed by an awareness of the social and anthropological issues of recent research, these contributions explore not only questions of urban origins, interaction with the countryside and economic function, but also the social use of space within the city and the nature of the development process.; These studies are aimed not only at ancient historians and classical archaeologists, but are directed towards those working in the related fields of urban studies in the Mediterranean world and elsewhere and upon the general theory of towns and complex societies.

Keywords

ancient --- city --- consumer --- model --- 3rd --- centuries --- 2nd --- century --- magna --- graecia

Consumer-Citizens of China

Authors: ---
Book Series: Routledge Contemporary China Series ISBN: 9780415553490 Year: Pages: 176 DOI: 10.4324/9780203840115 Language: English
Publisher: Taylor & Francis Grant: OAPEN-UK
Subject: Business and Management --- Sociology --- Arts in general
Added to DOAB on : 2011-11-04 00:00:00
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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. Chapter One IMAGINING CHINA, IMAGINING BRANDS: Foreign Brands as Global Brands from the Imagined West; Western and Domestic Brands As Materials for Realizing an Imagined Future China; Obscured State Influence and Consumer Autonomy; Organization of the Book Chapter Two RETHINKING POPULAR NOTIONS OF CHINESE CONSUMERS’ MOTIVES FOR RESPONDING TO WESTERN BRANDS: The Emulative Motive For Western Brand Consumption; The Patriotic Motive for Rejecting Western Brands; Rethinking the Primacy of the Emulative Motive for Consuming Western Brands; Rethinking "Consumer Nationalism" as Synonymous with Western Brand Boycotting; Chinese Consumers as Active Meaning Makers Chapter Three HIGHLIGHTED MOMENTS IN THE HISTORY OF BRANDED GOODS IN CHINA: The Emergence of Branded Goods in Late Imperial China; Branded Goods in Semi-colonial China of the Early 20 th Century; Branded Goods Since Gaige Kaifang- China’s Economic Reform; Relevance of These Past Moments to Present-Day Brand Meanings Chapter Four FOREIGN BRANDS IN CHINA AS GLOBAL BRANDS FROM THE IMAGINED WEST: Overview of Research Method; Data Collection Sites; Our Data Collection Methods; Foreign Brands as Western Brands With Distinguishing Characteristics Chapter Five CHINESE NATIONAL NARRATIVES AND THE MEANINGS OF WESTERN BRANDS: The West as Experiential Venue, Western Brands as Instruments of Freedom; The West as Imperialist Oppressor, Western Brands as Instruments of Domination; The West as Subjugated, Conquered Western Brands as Redemption; The West as Economic Partner, Western Brands as Instruments of Economic Progress Chapter Six NATIONAL NARRATIVES IN IMAGINATIVE PROCESSING OF WESTERN BRAND PROMOTIONS: Imagined Consumption; Western Brand Producers’ Efforts to Evoke Consumption Fantasies; Individual Psychological Processes of Enlivening Consumption Fantasies; Narratives and Imagined Identity Transformations From Western Brand Consumption; The Influence of East-West Narratives On the Processing of Western Brands Promotions; Discussion Chapter Seven CITIZEN-CONSUMERS IN AN AGE OF GLOBALIZATION

Multichannel Management

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Book Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien ISBN: 9783631594452 Year: Pages: 204 DOI: 10.3726/b13906 Language: English
Publisher: Peter Lang International Academic Publishing Group
Subject: Business and Management
Added to DOAB on : 2019-01-15 13:32:26
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A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.

What Is the Role for Effective Pedagogy In Contemporary Higher Education?

Authors: --- --- ---
Book Series: Frontiers Research Topics ISSN: 16648714 ISBN: 9782889455898 Year: Pages: 101 DOI: 10.3389/978-2-88945-589-8 Language: English
Publisher: Frontiers Media SA
Subject: Science (General) --- Education --- Psychology
Added to DOAB on : 2019-01-23 14:53:43
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The number of students entering into Higher Education (HE) continues to grow and as such the sector now stands at the threshold of a major shift in its philosophy. No longer does the academic prerogative belong to a generation who valued learning for the sake of enlightenment. Many contemporary undergraduate students enter their programmes of study with a primary desire to improve their position on the subsequent employability market. Universities have been quick to meet this need and institutional offerings have followed suit, enabling students to gain experience in a range of additional and subsidiary programmes that focus on the provision of 'value added' benefits. Here, students are encouraged to develop expertise in a range of topics from entrepreneurship and enterprise to intellectual property and even leadership skills. The first round of casualties that fall victim to such a shift are those programmes of study embedded within the humanities. As is evidenced by the falling numbers of enrolling students, the incoming cohort is less likely now to engage with such programmes, while participation in programmes that have a clear employability component has never been so high. To ensure that the HE sector continues to enable graduates to become effective citizens who contribute to the betterment of society a range of general questions need to be addressed. What does it mean to be an ‘authentic' university in the modern era? What are the real student expectations of HE and how are education providers framing and meeting these expectations? Is a new breed of academic leadership needed that will both meet the expectations of the students and guide the aspirations of academic staff? Finally, do we need an opportunity to reflect on the effective design and delivery of curriculum? Should the undergraduate student body play more of a role in the design of the curriculum or should the undergraduate student body play more of a role in the design of the curriculum or should they remain the recipients of a programme that has been designed by subject specialists? The scope of this book is wide but it brings the design and delivery of higher education programmes under the empirical gaze of educational psychology. That is to say, all chapters centre on the impact of higher educational programmes on the student-teacher relationship, student learning, achievement and identity. It is therefore crucial to explore the psychological impact of higher education institutions and how these can then be used to inform innovative educational practice and policy.

Apprendre à innover dans un monde incertain

Authors: --- --- --- --- et al.
ISBN: 9782759218592 Year: Pages: 248 DOI: 10.35690/978-2-7592-1859-2 Language: French
Publisher: éditions Quae
Subject: Agriculture (General)
Added to DOAB on : 2019-11-10 11:21:04
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Urged on by new expectations of society, key rural players experiment with different agricultural and food systems, showing proof of creativity and stubbornness faced with the ever-dominant mass production.But what type of sustainable development are societies seeking? How do we choose the innovations to achieve it? What role can research and public policies play to support the emergence of these innovations?

Le manioc, entre culture alimentaire et filière agro-industrielle

Authors: --- ---
ISBN: 9782759227082 Year: Pages: 232 DOI: 10.35690/978-2-7592-2708-2 Language: French
Publisher: éditions Quae
Subject: Agriculture (General)
Added to DOAB on : 2019-11-10 11:21:06
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The cassava-processing industry plays a key role in food safety and in the economies in the Global South, mainly in rural areas but increasingly in cities too. Climate change is expected to play an even greater role in world agriculture. This book brings together all of the available knowledge on cassava and highlights the agronomic and commercial issues surrounding this crop. It presents an overview of cassava production worldwide, covering all of the various aspects of the plant (botany, genetics), as well as its main forms of cultivation, its diseases and pests. It describes how to use, consume and process cassava.

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