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4.1 Il realismo strategico nel governo d'impresa

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ISBN: 888453304X 8884533058 Year: DOI: 10.26530/OAPEN_356378 Language: Italian
Publisher: Firenze University Press
Subject: Business and Management
Added to DOAB on : 2011-11-04 00:00:00
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Abstract

Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.

3.1 Etica di impresa

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ISBN: 8884534305 8884534313 Year: DOI: 10.26530/OAPEN_356380 Language: Italian
Publisher: Firenze University Press
Subject: Business and Management
Added to DOAB on : 2011-11-04 00:00:00
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Abstract

This book proposes theoretical reflections, tools and techniques for a business ethic that aims at the construction of social welfare. A correct connotation of business ethics is seen in its role of interface between the ontology of the "enterprise phenomenon" and the social ethics of its operation. The book upholds the theory that business development can be such only if it leads to the emancipation of the persons affected by the same. A development in which, that is, it is not only the economic results that have bearing, but above all the way in which they are obtained and exploited. In enterprise, too, priority should hence be given to a practice implemented in a conscientious manner which enhances the complete development of the persons involved, whether they are workers or consumers.

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