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Loyalty Schemes in Retailing

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Book Series: Forschungsergebnisse der Wirtschaftsuniversitaet Wien ISBN: 9783631638804 Year: Pages: 291 Language: English
Publisher: Peter Lang International Academic Publishing Group
Subject: Business and Management --- Sociology
Added to DOAB on : 2019-01-15 13:32:58
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To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme.
«Best Dissertation of 2011» by the WU – Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria.

The Principle of Loyalty in EU Law

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ISBN: 9780199683123 Year: DOI: 10.1093/acprof:oso/9780199683123.001.0001 Language: English
Publisher: Oxford University Press
Subject: Law --- Political Science
Added to DOAB on : 2014-03-03 22:50:21
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The book offers the first treatment in English to provide a thorough examination of the legal duties falling under the principle of loyalty in EU public law. Despite its seemingly innocuous wording, in what is now Article 4 (3) TEU, the principle of sincere cooperation has had a significant impact in deepening the reach of EU law within the Member States. The principle has been central to the development of Union law since the 1960s, and is still being relied on by the European Court of Justice to often-controversial effect. Providing a thorough discussion of the principle of loyalty in EU law, this book introduces a novel classification of the very diverse roles loyalty plays in the EU. It distinguishes between the effects loyalty prescribes for interlocking the legal orders of the Member States with Union law (cohesion), its application in preventing and resolving conflicts between the Union and the Member States (cooperation), and the loyalty principle's role in the shaping of EU law (construction). It addresses important and yet unresolved questions pertaining to loyalty, such as its relation to the principles of solidarity, effectiveness, fidelity, pre-emption, the Union interest, institutional balance, and the unity of international representation. The book explains why the principle of loyalty has been neglected in the prevailing narratives about the constitutionalization of EU law, places it in its international context, examining how it has influenced EU law and the comparisons that can be drawn with national and international principles of law.

Regieren: Die Geschichte einer Zumutung

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Book Series: Edition Politik ISBN: 9783837636062 9783839436066 Year: DOI: 10.14361/9783839436066 Language: German
Publisher: transcript Verlag Grant: Knowledge Unlatched - 103369
Subject: Political Science
Added to DOAB on : 2018-03-30 11:01:59
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Szenen einer missvergnügten Ehe - dieses bürgerliche Trauerspiel wird derzeit auf den politischen Bühnen westlicher Demokratien gegeben. Es führt vor, wie weit sich Regierende und Regierte auseinander gelebt haben. Von heute auf morgen passiert so etwas nicht. Der Band lässt die wechselvolle Geschichte des Regierens Revue passieren und zeigt, wie angespannt das Verhältnis seit jeher gewesen ist. Dass Kanzler Könige und Bürger Bauern abgelöst haben, hat daran nichts geändert. Andererseits hält diese Mesalliance erstaunlich viel aus - selbst nach blutigen Konflikten arrangiert man sich wieder und findet ein neues Gleichgewicht der Frustration. Die Hoffnung, es gehe trotz allem stetig aufwärts, muss derzeit wieder einmal begraben werden.

Customer Loyalty and Brand Management

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ISBN: 9783039213351 / 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

The Close Linkage between Nutrition and Environment through Biodiversity and Sustainability: Local Foods, Traditional Recipes and Sustainable Diets

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ISBN: 9783039213832 / 9783039213849 Year: Pages: 216 DOI: 10.3390/books978-3-03921-384-9 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Science (General) --- Biology --- Nutrition and Food Sciences
Added to DOAB on : 2019-12-09 11:49:16
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The Close Linkage between Nutrition and Environment through Biodiversity and Sustainability: Local Foods, Traditional Recipes, and Sustainable Diets” is focused on the close correlation between the potential benefits and “functional role” of food and territory, and it includes papers on the characterization of local foods and traditional recipes as well as on the promotion of traditional dietary patterns and sustainable diets.

Keywords

Italian garlic --- carbohydrates --- fructans --- dietary fibre --- soluble sugars --- cultivar --- environmental conditions --- agave sap --- actinomycetes --- anticancer activity --- saponins --- metabolomics --- ecosystem goods and services --- environmental sustainability --- livelihood needs --- Schinziophyton rautanenii --- Southern Africa --- sustainable development goals --- sustainable diets --- alkaloids --- antimicrobial activity --- germplasm --- Klebsiella --- landraces --- lupanine --- Pseudomonas --- varieties --- traditional food --- antimicrobial --- bioassay --- PIRG --- fractions --- consumer culture theory --- post millennials --- cheese --- loyalty --- Cyprus --- traditional food --- traditional sausages --- conventional sausages --- traditional hams --- conventional hams --- traditional meat products --- pork --- fatty acids --- mountain --- sustainability --- altitude --- food --- health --- FTIR-ATR --- traditional Italian recipes --- chemometrics --- PCA --- Olea europaea L. --- olive oil --- geographical origin --- processing system --- harvesting time --- olive oil quality --- fatty acid composition --- sensorial evaluation --- consumer preferences --- agro-ecology biodiversity --- climate resilience --- health --- local foods --- bioactive components --- traditional recipes --- traditional dietary patterns --- edible plants --- Mediterranean --- innovative gastronomy --- tetraploid wheat --- metallomics --- macronutrients --- micronutrients --- plants adaptability --- Provolone del Monaco --- traditional foods --- biodiversity --- sustainability --- nutritional composition --- bioactive components --- typical/local foods --- environmental and socio-demographic factors --- traditional recipes --- sustainable diets --- traditional dietary patterns --- Food Composition Databases

Sustainable Human Resource Management

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ISBN: 9783039216826 / 9783039216833 Year: Pages: 310 DOI: 10.3390/books978-3-03921-683-3 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Business and Management
Added to DOAB on : 2019-12-09 11:49:16
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The concept of sustainability is important for companies both in the case of SMEs and worldwide multinational companies. Some key factors to help a company achieve its sustainability objectives are based on human resource management. Sustainable human resource management is a typical cross-functional task that becomes increasingly important at the strategic level of a company. Industry 4.0 technologies, Internet of Things, and competitive demands, as signs of globalization, have led to significant changes across the organizational structures and human resource strategies of companies. The increasing importance of sophisticated human resource strategies in the life of companies and the intention to find optimal design and operation strategies for sustainable human resource management were a motivation for launching this book. This book offers a selection of papers which explain the impact of smart human resource management on economy. Authors from 14 countries published working examples and case studies resulting from their research in this field. The aim of this book is to help students at the level of BSc, MSc, and PhD level, as well as managers and researchers, to understand and appreciate the concept, design, and implementation of sustainable human resource management solutions.

Keywords

absorbing Markov-chain --- career path --- employee structure --- machine operator --- promotion of employees --- sustainable human resource management --- characteristics of sustainable human resource management --- sustainability --- sustainable human resource management --- organizational political climate --- organizational cynicism --- personal trait regulatory focus --- employee innovation --- subordinates’ Moqi with supervisors --- perceived insider status --- knowledge-sharing --- power distance orientation --- sustainable organization --- selection --- participation --- employee empowerment --- sustainability --- job performance --- training --- sustainable HRM practices --- public sector universities --- Pakistan --- manufacturing flexibility --- high-commitment HRM system --- social exchange theory --- telework --- work–life balance --- autonomy --- teleworkers’ abilities --- social implications of telework --- strategic human resource management --- sustainable work systems --- employee motivation --- job category --- gender differences --- data science --- talent management --- Semantic Web --- skills --- analytics --- process innovation --- administrative innovation --- product development --- human resource policies --- organizational sustainability --- strategic human resource management --- collaboration --- HRM practices --- stakeholders --- social network analysis --- Afghanistan Ministry of Mines and Petroleum --- female CEOs --- environment --- regulating effect --- gender culture --- sustainability --- sustainable human resource management --- labor market in postal sector --- employee satisfaction --- employee loyalty --- organizational socialization --- social support --- personal resources --- job satisfaction --- occupational stress --- sustainable human resources --- industry 4.0 --- corporate social responsibility --- conceptual framework --- youth generation

Knowledge Manageation and Big Data: Implications for Sustainability, Policy Making and Competitiveness

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ISBN: 9783039280087 / 9783039280094 Year: Pages: 416 DOI: 10.3390/books978-3-03928-009-4 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Social Sciences --- Education
Added to DOAB on : 2020-01-07 09:21:22
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The evolution of knowledge management theory and the special emphasis on human and social capital sets new challenges for knowledge-driven and technology-enabled innovation. Emerging technologies including big data and analytics have significant implications for sustainability, policy making, and competitiveness. This edited volume promotes scientific research into the potential contributions knowledge management can make to the new era of innovation and social inclusive economic growth. We are grateful to all the contributors of this edition for their intellectual work. The organization of the relevant debate is aligned around three pillars: SECTION A. DATA, KNOWLEDGE, HUMAN AND SOCIAL CAPITAL FOR INNOVATION: We elaborate on the new era of knowledge types and the emerging forms of social capital and their impact on technology-driven innovation. Topics include: Social Networks; Smart Education; Social Capital; Corporate Innovation; Disruptive Innovation; Knowledge integration; Enhanced Decision-Making. SECTION B. KNOWLEDGE MANAGEMENT & BIG DATA ENABLED INNOVATION: In this section, knowledge management and big data applications and systems are presented. Selective topic include: Crowdsourcing Analysis; Natural Language Processing; Data Governance; Knowledge Extraction; Ontology Design Semantic Modeling SECTION C. SUSTAINABLE DEVELOPMENT: In the section, the debate on the impact of knowledge management and big data research to sustainability is promoted with integrative discussion of complementary social and technological factors including: Big Social Networks on Sustainable Economic Development; Business Intelligence

Keywords

innovation capability --- social capital --- knowledge creation --- human capital investment --- training --- education --- communication --- six sigma --- structural equation model --- leadership --- innovation performance --- knowledge sharing --- social capital --- project-based organization --- citizen-scientist --- climate change --- crowdsourcing --- MTurk --- social networks --- Twitter --- social networks --- big data --- big data analysis --- sustainable development --- text mining --- NLP --- technological information --- patent analysis --- text structure --- top management team --- strategic decision-making --- risk perception --- knowledge creation process --- process innovation capability --- product innovation capability --- sustainable competitive advantage --- data governance --- cloud computing --- cloud data governance --- taxonomy --- systematic review --- holistic --- text feature extraction --- patent analysis --- hybrid neural networks --- mechanical patent classification --- international technological collaboration --- IC manufacturing --- patent association analysis --- social network analysis --- collaboration network --- corporate sustainability --- business intelligence --- multi-dimensional data model --- key performance indicators --- knowledge assets --- knowledge embeddedness --- knowledge specificity --- disruptive innovation --- personalized business mode --- technology acceptance model --- user acceptance --- data analysis --- ontology design --- knowledge management --- heterogeneous architectures --- Big Data --- transformational training programs-TTP --- quality orientation of employees-QOE --- employee loyalty-EL --- universities --- Jordan --- administrative file --- administrative procedure --- sustainability --- open data --- linked data --- provenance --- RDF --- PROV-O --- P-PLAN --- big data --- visualizing --- intellectual structure --- big data environment --- co-citation network --- collaboration network --- sustainability --- bibliometric --- knowledge management --- keywords analysis --- intellectual structure --- emerging trends --- knowledge mapping --- new ventures --- internal social networks --- absorptive capacity --- innovation --- big data --- competitive advantage --- disruptive innovation --- human capital --- innovation --- knowledge management --- sustainability --- smart education --- social networks --- social media --- conceptual maturity model --- technology-enhanced learning process

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