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Tourism Destination Management

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ISBN: 9783039214716 9783039214723 Year: Pages: 122 DOI: 10.3390/books978-3-03921-472-3 Language: English
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2019-12-09 11:49:15
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This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.

Sentiment Analysis for Social Media

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ISBN: 9783039285723 / 9783039285730 Year: Pages: 152 DOI: 10.3390/books978-3-03928-573-0 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Technology (General) --- General and Civil Engineering
Added to DOAB on : 2020-06-09 16:38:56
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Sentiment analysis is a branch of natural language processing concerned with the study of the intensity of the emotions expressed in a piece of text. The automated analysis of the multitude of messages delivered through social media is one of the hottest research fields, both in academy and in industry, due to its extremely high potential applicability in many different domains. This Special Issue describes both technological contributions to the field, mostly based on deep learning techniques, and specific applications in areas like health insurance, gender classification, recommender systems, and cyber aggression detection.

Marketing for Sustainable Tourism

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ISBN: 9783039288731 / 9783039288748 Year: Pages: 260 DOI: 10.3390/books978-3-03928-874-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2020-06-09 16:38:57
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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Keywords

tourism development --- economic growth --- panel threshold regression model --- disaster-stricken counties --- Wenchuan earthquake --- Butler’s Tourism Area Life Cycle --- customer satisfaction --- experiential marketing --- tourism factory --- tourism marketing --- service innovation --- post-industrial tourism --- The Industrial Monuments Route --- business models --- multi-attraction travel --- social network analysis --- degree centrality --- density --- tourist behaviors --- tourism destination image --- behavioral intention --- Chinese tourist --- hot spring --- customer satisfaction --- interpretive structural modeling --- decisive factors --- grounded theory --- country brand --- gastronomy --- tourism --- Spain --- ski-resort management --- ski-resort marketing --- ski resorts --- audit --- mountain tourism --- tourism development --- Lanzarote --- sustainability --- alternative product development --- strategy --- biospheric values --- environmental self-identity --- environmental self-efficacy --- personal norm --- tourists’ environmentally responsible behavior --- China --- Seasonality --- tourism demand --- expenditure --- seemingly unrelated regression --- destination marketing --- tourism advertisement --- sustainability --- responsible tourism --- transit port --- port of call --- Mediterranean cruise destinations --- experience economy --- pleasure --- satisfaction --- airport image --- sustainable development of airport --- destination offering --- destination attribute --- visitor experience --- online review --- micro-scale destination --- local attraction --- UCG --- economic sustainability --- sustainable tourism --- positioning --- destination marketing --- tourist intelligence --- n/a

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2020 (2)

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