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Kundenkenntnis im Handel - Ausprägungen, Herkunft und Wirkungen

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ISBN: 9783940344670 Year: Pages: 239 DOI: 10.17875/gup2009-213 Language: German
Publisher: Universitätsverlag Göttingen
Subject: Business and Management --- Economics
Added to DOAB on : 2012-04-11 21:20:13
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Die Bedeutung der Kundenkenntnis für den Markterfolg der Anbieter ist unbestritten. Dennoch wissen wir wenig darüber, wie gut die Anbieter ihre Kunden kennen. Dies gilt auch für den Handel. Deshalb befasst sich die hier vorgelegte Publikation mit der Ausprägung der Kundenkenntnis im Handel, aber auch mit den Quellen und Determinanten dieser Kenntnis und mit ihren Auswirkungen auf der Anbieter- und auf der Kundenseite. Beachtung finden alle möglichen Quellen der Kundenkenntnis, vor allem aber die Kundenkontakte. Im Einzelnen werden nicht nur relevante Theorien bemüht, sondern auch erste, differenzierte Forschungsergebnisse zur Ausprägung der Kundenkenntnis, zu den Einflussfaktoren und den Auswirkungen dieser Kenntnis präsentiert. Folgerungen für die künftige Forschung und für das Wissensmanagement im Handel schließen das Werk ab.

DiscountCity - über die Geschichte und Zukunft der Stadt des Einzelhandels

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ISBN: 9783731502234 Year: Pages: 350 p. DOI: 10.5445/KSP/1000041119 Language: GERMAN
Publisher: KIT Scientific Publishing
Subject: Physics (General)
Added to DOAB on : 2016-08-11 12:46:28
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Are discount chains responsible for 'sellout' of the classical city? What kind of city do they endorse and what forms of urbanization do they really engender? Can planning practices still intervene to steer the course of urban development? How can concepts of sustainable architecture and urban design be effectively incorporated in the retail sector? This book offers an alternative understanding of the notion of 'DiscountCity' that serves as the basis for future-oriented and collective action.

The Transformation of Urban Space in Post-Soviet Russia

Authors: --- ---
Book Series: BASEES/Routledge Series on Russian and East European Studies ISBN: 9780203969694 9780415397391 9780415545846 9781134152858 9781134152841 9781134152803 Year: DOI: 10.4324/9780203969694 Language: English
Publisher: Taylor & Francis
Subject: Political Science --- Sociology --- History --- Science (General) --- Architecture
Added to DOAB on : 2019-11-08 11:21:06
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In the years since 1989, the societies of Russia and Eastern Europe have undergone a remarkable transformation from socialism to democracy and free market capitalism. Making an important contribution to the theoretical literature of urbanism and post-communist transition, this significant book considers the change in the spatial structure of post-Soviet urban spaces since the period of transition began. It argues that the era of transformation can be considered as largely complete, and that this has given way to a new stage of development as part of the global urban and economic system: post-transformation. The authors examine the modern trends in the urban development of western and post-socialist countries, and explore the theories of the transformation and post-transformation of urban space. Providing a wealth of detailed qualitative research on the Russian city of St. Petersburg, the study examines the changing structure of its retail trade and services sector. Overall, this book is an important step forward in the study of the spatial dynamics of urban transformation in the former communist world.

Travailler dans la grande distribution

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ISBN: 9782883517233 9782883510906 Year: Pages: 217 DOI: 10.33058/seismo.20723 Language: French
Publisher: Seismo
Subject: Sociology
Added to DOAB on : 2019-10-02 11:21:07
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What does it mean to work in the retail sector today? In Switzerland, two giants share almost the whole market. In order to stay competitive, they intensify the work, demand more availability from their employees and deskill certain positions. How do the store managers achieve profitability objectives despite the constraints in this context? How do the cashiers cope with the increasing automation of their jobs? How do the shelf workers reconcile customer contact with ever-increasing time constraints? This book explains how neoliberal working time patterns are taking place in the supermarkets and questions the evolution of the working day in our society. The study is based on 78 interviews with managers, shop floor workers and union officers. Nicola Cianferoni is a post-doctoral researcher at the University of Geneva and the University of Neuchâtel in Switzerland.

Advancing Insights on Brand Management

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ISBN: 9789535135975 9789535135982 Year: Pages: 210 DOI: 10.5772/66566 Language: English
Publisher: IntechOpen
Subject: Business and Management
Added to DOAB on : 2019-10-03 09:47:12

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This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Customer Loyalty and Brand Management

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ISBN: 9783039213351 / 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Progress in Water Footprint Assessment

Authors: --- ---
ISBN: 9783039210381 / 9783039210398 Year: Pages: 202 DOI: 10.3390/books978-3-03921-039-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Technology (General) --- General and Civil Engineering --- Environmental Engineering
Added to DOAB on : 2019-06-26 08:44:06
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Water Footprint Assessment is a young research field that considers how freshwater use, scarcity, and pollution relate to consumption, production, and trade patterns. This book presents a wide range of studies within this new field. It is argued that collective and coordinated action - at different scale levels and along all stages of commodity supply chains - is necessary to bring about more sustainable, efficient, and equitable water use. The presented studies range from farm to catchment and country level, and show how different actors along the supply chain of final commodities can contribute to more sustainable water use in the chain.

Pharmacist Services

Authors: ---
ISBN: 9783039217540 / 9783039217557 Year: Pages: 436 DOI: 10.3390/books978-3-03921-755-7 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Medicine (General) --- Pharmacy and materia medica
Added to DOAB on : 2019-12-09 11:49:16
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The overall goal of this book is to give the reader a state-of-the-art synopsis of the pharmacist services domain. To accomplish this goal, the authors have addressed the social, psychosocial, political, legal, historic, clinical, and economic factors that are associated with pharmacist services. In this book, you will gain cutting-edge insights from learning about the research of experts throughout the world. The findings have relevance for enhancing pharmacist professionalism, pharmacist practice, and the progression of pharmacist services in the future.

Keywords

ambulatory care --- pharmacy practice faculty --- pharmacy learners --- clinical practice --- pharmacist services --- community pharmacy practice --- dispensing --- counselling --- pharmaceutical intervention --- pharmaceutical care --- observation --- immunization programs --- mobile health units --- experiential learning --- billing --- healthy people 2020 --- pharmacy --- emergency unit --- health workers --- cystic fibrosis --- pharmacists --- pharmacy services, medication management --- medication use burden --- travel --- immunization --- vaccination --- pharmacist --- community pharmacy --- pharmacy intern --- student pharmacist --- primary care --- interprofessional --- federally qualified health center --- serviced marketing --- design thinking --- medication synchronization --- community pharmacists --- innovation science --- adherence --- competitive advantage --- age disparities --- gender disparities --- job satisfaction --- job-related preferences --- pharmacist workforce --- pharmacists --- pharmacy education --- interprofessional practice and education --- community pharmacy --- medication therapy management --- medication-related problems --- medication discrepancies --- continuity of patient care --- cost avoidance --- Comprehensive Medication Management --- pharmaceutical care --- primary health care --- chronic diseases --- clinical results --- naltrexone --- opioid use disorder --- implementation --- service process --- regulatory --- community pharmacy --- pharmacist services --- opioid --- communication --- naloxone --- misuse --- disposal --- safety --- counseling --- comprehensive medication review --- community pharmacy --- collaboration --- community pharmacy --- pharmaceutical care --- medication therapy management --- pharmacy practice --- pharmacy education --- grants --- pharmacy benefit manager (PBM) --- ethics --- pharmaceutical regulation --- health care policy --- decision-making --- organizations --- ethical models --- code of ethics --- pharmacist --- adverse drug events --- brown bag --- pharmacy --- medication reconciliation --- pharmacy clinical services --- comprehensive medication management services --- medication experience --- pharmaceutical care practice --- documentation --- focus groups --- community pharmacy --- retail clinics --- pharmacists --- nurse practitioners --- interprofessional training --- primary care --- healthcare access --- community pharmacy --- pharmacist services --- wellness programs --- medication adherence --- quality measurement/benchmarking --- multiple chronic conditions --- CMS Star rating --- chronic kidney disease --- interprofessional care --- quality assurance --- pharmacy communication --- cue orientation --- focus group interviews --- Denmark --- transitions in care --- pharmacist --- medication therapy problems --- medication safety --- comprehensive medication management --- readmissions --- intention --- medication therapy management --- pharmacy services --- South Asian --- theory of planned behavior. --- pharmacist services --- community pharmacy --- care plan --- compensation --- primary health care --- information sharing --- qualitative research --- comparative case study --- value --- human papilloma virus --- HPV vaccination --- pharmacy --- coordinated care --- history of pharmacy --- 20th century history --- 21st century history --- community pharmacy services --- pharmacy education --- pharmacist --- services marketing --- management --- value-added services --- community-based pharmacy --- community-based pharmacist practitioners --- community pharmacy services --- health policy --- interrupted time series analysis --- medication reconciliation --- mental health care --- pharmacy staff --- mental health first aid --- mental illness --- pharmacist roles --- n/a --- collaborative practice --- clinical pharmacy --- advanced practice pharmacist provider

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