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Sustainable Tourism Marketing

Authors: --- --- --- --- et al.
ISBN: 9783039286829 / 9783039286836 Year: Pages: 204 DOI: 10.3390/books978-3-03928-683-6 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Business and Management
Added to DOAB on : 2020-06-09 16:38:57
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Abstract

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

Marketing for Sustainable Tourism

Authors: ---
ISBN: 9783039288731 / 9783039288748 Year: Pages: 260 DOI: 10.3390/books978-3-03928-874-8 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics
Added to DOAB on : 2020-06-09 16:38:57
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Abstract

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Keywords

tourism development --- economic growth --- panel threshold regression model --- disaster-stricken counties --- Wenchuan earthquake --- Butler’s Tourism Area Life Cycle --- customer satisfaction --- experiential marketing --- tourism factory --- tourism marketing --- service innovation --- post-industrial tourism --- The Industrial Monuments Route --- business models --- multi-attraction travel --- social network analysis --- degree centrality --- density --- tourist behaviors --- tourism destination image --- behavioral intention --- Chinese tourist --- hot spring --- customer satisfaction --- interpretive structural modeling --- decisive factors --- grounded theory --- country brand --- gastronomy --- tourism --- Spain --- ski-resort management --- ski-resort marketing --- ski resorts --- audit --- mountain tourism --- tourism development --- Lanzarote --- sustainability --- alternative product development --- strategy --- biospheric values --- environmental self-identity --- environmental self-efficacy --- personal norm --- tourists’ environmentally responsible behavior --- China --- Seasonality --- tourism demand --- expenditure --- seemingly unrelated regression --- destination marketing --- tourism advertisement --- sustainability --- responsible tourism --- transit port --- port of call --- Mediterranean cruise destinations --- experience economy --- pleasure --- satisfaction --- airport image --- sustainable development of airport --- destination offering --- destination attribute --- visitor experience --- online review --- micro-scale destination --- local attraction --- UCG --- economic sustainability --- sustainable tourism --- positioning --- destination marketing --- tourist intelligence --- n/a

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MDPI - Multidisciplinary Digital Publishing Institute (2)


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eng (2)


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2020 (2)