DOAB Brand Guidelines
Introduction
Welcome to the official brand guidelines for the Directory of Open Access Books (DOAB). This page serves as a comprehensive guide for participating publishers to maintain consistency and integrity in the presentation of our brand across all communication channels.
Brand Identity
Vision Statement
DOAB is an independent, not-for-profit, open infrastructure committed to accelerating the transition to open access (OA) for books and fostering bibliodiversity and equity in OA book publishing. We are building an open, global, and trusted hub for OA books.
Mission Statement
DOAB’s mission is to increase the discoverability of open access books and build trust in open access book publishing.
Brand Values
Trust: our stakeholders depend on us to be an authoritative source on OA books and book publishing
Quality: our collection consists of high quality, peer-reviewed, academic books, chapters, and other longform publications. All publishers wishing to join DOAB must meet the requirements and undergo a review process
Transparency: as a not-for-profit, community-driven discovery service, we believe that transparency is key to maintaining our status as a trusted source for OA books and book publishing
Inclusivity: DOAB is available to any publisher who meets the minimum requirements for inclusion. We are a global service for all stakeholders.
Logo Usage
Primary Logo
Use the primary logo in all instances unless the secondary logo applies.
Maintain clear space around the logo.
Do not alter the colours of the logo.
Download the primary DOAB logo with a white background
Download the primary DOAB logo with a transparent background
Secondary Logo
Use the secondary logo if you have limited space.
Maintain clear space around the logo.
Do not alter the colours of the logo.
Download the secondary DOAB logo with a white background
Download the secondary DOAB logo with a transparent background
Logo Misuse
Do not alter the proportions of the logo.
Do not change the colors of the logo.
Do not add additional elements to the logo.
Colour Palette
DOAB Orange: #F68314
Secondary Color: #FBC089
Accent Color: #515153
Background Color: #FFFFFF
Typography
Headings: Nunito Extra Light
Body Text: Roboto
Voice and Tone
When communicating about DOAB, consider the following characteristics:
- Independent: DOAB cannot be sold or acquired
- Not-for-profit: generous financial support from our stakeholders helps us maintain and develop our services. Without it, we could not operate as we do
- Community-driven: feedback from our stakeholder community guides our development and enables us to provide services to support their needs
- Global: DOAB is a service for everyone regardless of their geographical location or context.
Messaging Guidelines
DOAB is ‘co-governed’ or ‘jointly managed’ (not ‘co-owned’) by the OAPEN Foundation and [OpenEditiontext](OAPEN Foundation).
DOAB should be referred to as a free ‘directory’ or an ‘indexing service’ for OA books.
Variations of DOAB’s name should be written as follows:
- DOAB (**no **definite article / ‘the’)
- the Directory of Open Access Books
- the DOAB Foundation
This short description can be used for communicating DOAB’s mission and purpose:
- ‘The Directory of Open Access Books (DOAB) is an independent, global, community-driven indexing service for peer-reviewed open access books. DOAB is to increase the discoverability of open access books and increase trust in open access book publishing. All DOAB services are free of charge and all data is freely available.’
DOAB is funded through the generous financial support of its services by a global network of library supporters, sponsorships from pubishers, and through the projects it’s involved in.
Consistently communicate our brand values and mission in all messaging.
Contact Information
For further inquiries or assistance, please contact us using the ‘Contact Us’ form.